Hair Care
Is Pattern Beauty Black-Owned?
Yes — Black-Owned
Yes — Pattern Beauty is Black-owned. It was founded and is led by Tracee Ellis Ross.
- Founded
- 2019
- Headquarters
- Los Angeles, CA
Ownership
Tracee Ellis Ross is the founder and CEO of Pattern Beauty. She has spoken publicly about retaining majority ownership and creative control of the brand.
History
Tracee Ellis Ross developed Pattern over nearly a decade before launching in 2019, focused on curly, coily, and tight-textured hair.
What it means for the community
Pattern is widely held up as an example of a Black-founded, Black-led brand maintaining founder ownership rather than selling to a multinational.
Sources
Last updated: 2026-06-19