Hair & Skin Care
Is Carol's Daughter Black-Owned?
No — Not Black-Owned
No — Carol's Daughter is no longer Black-owned. Founder Lisa Price sold the brand to L'Oréal USA in 2014.
- Founded
- 1993 (Brooklyn, NY)
- Headquarters
- New York, NY
- Parent Company
- L'Oréal USA (since 2014)
Ownership
Carol's Daughter is owned by L'Oréal. Lisa Price continues as a brand ambassador and creative force but does not own the company.
History
Lisa Price started Carol's Daughter in her Brooklyn kitchen in 1993, naming it after her mother Carol. After years of independent growth and celebrity investment, she sold the company to L'Oréal in 2014.
What it means for the community
The brand was a landmark Black-founded beauty business and remains culturally important, but profits flow to L'Oréal shareholders rather than a Black founder.
Sources
Last updated: 2026-06-19