Cosmetics
Is Fenty Beauty Black-Owned?
Yes — Black-Owned
Yes — Fenty Beauty is co-owned by Rihanna (Robyn Fenty), a Black woman, in partnership with LVMH's Kendo division.
- Founded
- 2017
- Headquarters
- San Francisco, CA
- Parent Company
- Joint venture with Kendo / LVMH
Ownership
Fenty Beauty is a joint venture between Rihanna and Kendo (LVMH). Rihanna is a co-owner and the creative force behind the brand, making it one of the largest Black-owned beauty businesses in the world.
History
Launched in 2017 with a then-unprecedented 40-shade foundation range, Fenty Beauty redefined inclusivity in cosmetics and is credited with driving the industry-wide 'Fenty Effect.'
What it means for the community
Fenty is consistently listed among the most successful Black-owned beauty brands globally and is a touchstone for representation in cosmetics.
Sources
Last updated: 2026-06-19